Launching a merchandise eStore can be a great way for a school / college / university to connect with its community and build a strong emotional connect with its stakeholders. Here are a few reasons why you might want to launch your eStore:

Show school spirit: A brand shop allows students, alumni, faculty and fans to show their school spirit and pride by purchasing and wearing merchandise with the institute's logo and colors. The question to be thinking about would be how can the school spirit be reflective in the lifestyle of your stakeholders?

Create a sense of belonging: A brand shop can be a way for a school / college to connect with its community, both on and off campus. Wearing college merchandise can create a sense of belonging and unity among students, faculty, alumni, and fans. Further the eStore can allow stakeholders to personalize merchandise with their own names, class year, and other customizations 

Generate additional revenue: A brand shop can be a source of additional revenue for an institute. The proceeds from merchandise sales can be used to support the school and its programs like scholarships, research, student activities, etc. 

Create a lasting memory: College merchandise such as t-shirts, hoodies, caps and other items can create lasting memories that students, alumni and fans can keep as a reminder of their time at the school / college. These memorabilia certainly helps alumni to stay connected to their alma mater

By launching a merchandise brand shop online, an institute can connect with its community, generate additional funds, and promote the school, while creating a sense of belonging among students, alumni, and fans.