Having a on-campus brand shop at a college can serve several purposes:

1. Promoting school spirit: A brand shop can sell merchandise such as clothing and accessories that feature the college's name, logo, or mascot, which can help to increase pride and spirit among students, faculty, and alumni.
2. Generating revenue: A brand shop can generate revenue for the college through the sale of merchandise.
3. Providing convenience: Having a brand shop on campus makes it easy for students, faculty, and staff to purchase college-branded merchandise without having to leave the campus.
4. Encourage Alumni donations: Having a on-campus brand shop can encourage alumni to visit their alma mater and donate to the school through the purchase of merchandise.
5. Recruitment: A brand shop can also serve as a recruitment tool, showcasing the college's brand to prospective students and their families.

Launching a merchandise brand shop can be a great way for a school / college / university  to connect with its community and create a strong emotional connect with its stakeholders. Here are a few reasons why an instittute might want to launch its own brand shop:

1. Show school spirit: A brand shop allows students, alumni, and fans to show their school spirit and pride by purchasing and wearing merchandise with the college's logo and colors.
2. Connect with the community: A brand shop can be a way for a college to connect with its community, both on and off campus. It can also be a way for alumni to stay connected to their alma mater.
3. Generate additional revenue: A brand shop can be a source of additional revenue for a college. The proceeds from merchandise sales can be used to support the school and its programs.
4. Create a sense of belonging: Wearing college merchandise can create a sense of belonging, belongingness and unity among students, alumni, and fans.
5. Promote the college: A brand shop can also be used as a tool to promote the college and attract new students, by showcasing the school's achievements, culture, and pride.
6. Personalization: With a college brand shop, students, alumni and fans can personalize merchandise with their own names, class year, and other customizations.
7. Create a lasting memory: College merchandise such as t-shirts, hoodies, hats and other items can create lasting memories that students, alumni and fans can keep as a reminder of their time at the college.

By launching a college merchandise brand shop, a college can connect with its community, generate additional revenue, and promote the school, while creating a sense of belonging among students, alumni, and fans.